AI Insights · Timothy · April 2025
Top Food and Drink Apps in New Zealand: Q1 2025 Performance
Explore the performance of the top 5 Food and Drink apps on a unified platform in New Zealand during Q1 2025, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2025, New Zealand's top Food and Drink apps exhibited diverse trends in downloads, revenue, and active users on a unified platform. Here's a breakdown of their performance.
Two Raw Sisters: Feel Great, developed by Two Raw Sisters Ltd, showcased a remarkable increase in weekly revenue. Starting at approximately $2.7K, it peaked at $10.3K in late February before stabilizing around $7K by the end of March. Downloads saw a modest rise, fluctuating between 365 and 842 weekly.
ReciMe: Recipes & Meal Planner from ReciMe Pty Ltd experienced a significant boost in weekly revenue in early January, reaching $1.8K, before declining to around $600 by the end of March. Downloads varied, peaking at 1.1K in early January and ending at 1K. Active users steadily increased from 9K to over 11K.
Japan's レシピはクックパッド -No1節約・料理レシピ／献立アプリ maintained stable revenue, hovering around $130 weekly. Downloads and active users showed minor fluctuations, with downloads ranging from 128 to 198 and active user numbers growing slightly to 1.8K.
The New York Times Company's NYT Cooking: Quick Tasty Meals saw a modest revenue increase, reaching $158 in mid-March. Downloads remained relatively stable, averaging around 200 weekly, while active users grew from 2.4K to 2.7K.
Finally, Vivino: Drink The Right Wine by Vivino ApS showed stable weekly downloads, ranging from 202 to 284, and revenues fluctuating between $77 and $182. Active users decreased slightly, ending the quarter at 438.
These insights highlight the varied performance of these top apps, with more detailed data available through Sensor Tower for those interested.
